Leading tech companies join forces to improve the use of social media to fight fraud

Two leading UK-based technology companies, who specialise in fraud prevention and social media analysis, today announced a strategic partnership that will see the integration of NetWatch Global’s world-leading social media analysis tool (Profile Finder+) into Synectics Solutions’ leading fraud prevention system, SIRA.

Providing rapid and verified access to social media profiles, this collaboration will break new ground in the fraud and financial crime investigation process and add an entirely new dynamic for users of the SIRA fraud prevention solution.

Profile Finder+ is one of the world’s leading social media analysis tools and allows users to quickly and accurately locate all the social media profiles of individuals online using email address and mobile number.

Integrating the Profile Finder+ functionality into the investigation journey of the SIRA interface will allow fraud investigators to radically reduce the time it takes for them to identify the correct social media footprint of their investigation subjects – as well as helping them to increase the speed and accuracy of the decisions they make when assessing fraud.

David Purcell, Chief Operating Officer at NetWatch Global, commented, “As the UK’s leading Open Source and Social Media investigations firm we have built a reputation as the ‘go-to’ organisation for locating social media accounts. Our Profile Finder+ tool was developed to revolutionise the way other organisations can locate social media accounts as quickly, accurately and effectively as possible. We are truly excited to work alongside Synectics and to deliver this solution into SIRA and we believe it will give fraud managers, investigators and analysts access to a plethora of additional information that can be used in their active investigations, for ID validation and to manage fraud referrals”

Russell Mackintosh, Synectics Solutions Head of Partnerships, also commented; “I’m delighted that we’ve partnered with NetWatch Global to enable our SIRA users to improve the way that they can leverage the intelligence that social media data provides in a much more efficient and accurate way to help them defend against fraud”.

“I’m certain that the Profile Finder+ service will be something that those responsible for fraud prevention will want to engage with this new initiative to help them dramatically improve their operations.”